DuckDuckGo vs Google Search – Privacy or better search?
To start, I have been an avid supporter for Google for the past 19 years. In fact, I still rely heavily on Google every single day. I use their email, web services (Adword, Adsense), and mobile software.
Give me back my Privacy
Over the course, Google has improved it’s algorithms by tracking users all over the web. This not only allows Google to serve user targeted ads, it also allows them to predict user behavior. The big debate is whether this infringes on user’s privacy. In my opinion, I feel that as technology increases, the amount of information Google will retain will become even more scary. Already with Android phones, they record your location, driving patterns, and shopping preferences daily. When it comes to search, even if you click not to have your history recorded, the actual search is recorded by Google. They may not tie that search directly to your profile, but they will record every other aspect.
DuckDuckGo has a different philosophy from other search engines. Put simply, their goal is to perform an accurate search with one caveat: They don’t record or collect any information. This means that they won’t target you with ads or record your search data without you knowing. This essentially is an industry game changer.
DuckDuckGoooooo! Surge in users
With Excelbuddy.com, I have seen a 16% increase in organic referral traffic from 2012-2016. In 2017, this organic traffic from DuckDuckGo is up 44%. This seems to correlate with the surge in users switching to DuckDuckGo over Google. The below image is published on their website. You can see how they have been experiencing a huge increase in user traffic. What is also unique about DuckDuckGo is that they publish their search statistics. Here is the direct link for this information.
https://duckduckgo.com/traffic.html – Direct link to Traffic
Who is better at Search?
Even though they DuckDuckGo has seen a huge increase in traffic, they still trail behind Google in search results. In my test searches, Google still returns the most accurate results. With that said, the results that DuckDuckGo returns are accurate. The below video shows some of these example.
In my honest opinion, I like privacy. Even though I can’t fully get away from Google. I have decided to switch my Chrome default search to DuckDuckGo.
Please provide your own feedback below in the comment section. Will you switch to DuckDuckGo?